Private Label Content is becoming increasingly popular as people

join the rush to fill their websites with high-quality

information. Admittedly, you can have articles written by

freelance writers at sites like Elance or Rentacoder, but it gets

expensive. For those who are not yet generating a high income

through AdSense or affiliate sales, Private Label Content (PLC)

provides a welcome alternative.



=== What is Private Label Content? ===



PLC generally refers to articles, e-books and manuals that are

free for subscribers to use as they wish. There are a few

restrictions, however: you cannot claim copyright to PLC, or

submit it to article sites, unless you change the content

significantly. (Interpret 'significantly' as 'unrecognizable as

the original article'.) The cost of membership varies, but

typically ranges from around $24 to $67 a month. For this you

might receive anywhere from 150 to 300 articles per month. Some

sites also offer graphics (e-book covers and site header

graphics) and even ready-made sales letters.



To use PLC to the best advantage, you need to be aware of a few

things.



=== 1. How Can You Use PLC Articles? ===



The most common use for PLC articles is to provide useful,

interesting content for websites. There are other uses, however.

Think about your immediate needs. If you require an incentive for

people to sign up for your newsletter, you can offer an e-book or

training manual made up from PLC articles. It's easy to tweak

these to be more relevant to your website and your clients. (As

well as putting yourself in Google's shoes, put yourself in your

clients' shoes. What do they most need to know?)



You could also create an e-course (anything from 6 to 52 articles

- a short e-course, or one that offers an article for each week

of the year). This gives you an excellent reason to stay in touch

with your clients.



=== 2. How Can You Alter PLC Articles? ===



Submitting articles to public article directories along with your

resource box is a great way to generate traffic to your

web-sites. However, many directories don't allow you to submit

duplicate content - ie, you have to submit your own unique

article. Therefore, when submitting an article that you obtained

from a private label content resource, it's advisable to first

alter the article before submission. Here are a few tips in that

regard...



(a) Change the title of the article. If you are using

keyword-optimized articles, make sure you keep the keyword in the

title - but be creative about the words that surround it. So if

your article is based on the keyword "Mongolian Guinea Pig", your

title might be "Where to Find the Mongolian Guinea Pig" or

"Taking Care of Your Mongolian Guinea Pig" and so on.



(b) Change the opening paragraph. All you need to do (usually) is

make sure that your keyword appears once. Take a look at the rest

of the paragraph. How can you say the same thing in a different

way? Look for synonyms - using your thesaurus - or alter the

tone. Perhaps you can adopt a more casual approach (this might

work better for your readership anyway). You might prefer write a

different introduction altogether.



(c) Work through the article. Add a sentence here; subtract one

there. Present the facts in a different order. Expand by adding

some new points. Break a long article into two shorter articles.

(If you do this, make sure each article seems complete in

itself.)



(d) Rewrite the ending. When you do this, think about what you

want the reader to do. Is this a good place to put your own

affiliate link, or write a lead-in to your own product or

services?



=== 3. Blend Several Articles Into One ===



You can get a whole new look if you take two or more PLC articles

on the same theme and blend them into one longer, fact-packed

article. Sometimes you might find you HAVE to do this, if an

article seems a bit 'lightweight'. Not all PLC articles are

created equal! Sometimes it's obvious that the writer was low on

inspiration.



=== 4. Think Outside the Square. ===



Most PLC articles are presented in batches relevant to one niche.

For example, you might find that over the course of a month you

get 20 articles on golf, 20 on cell phones, 20 on credit cards

and 20 on travel. Let's say that you are busy building a golf

site. It might seem at first glance that only 20 of the 80

articles are relevant to your needs.



Not so! Golf vacations, for example, are very popular. Could any

of your travel articles be massaged to fit the theme of golf

vacations? It's very likely that they could. And what about

communication while you travel - or while you play golf? Does the

golfer need a new cell phone that will easily adapt to overseas

communications? How will the golfer pay for a new set of clubs or

a golf vacation? Might he need to explore credit card options?



You see how it's done. Be creative in your use of Private Label

Content, and you will definitely get your money's worth.



=== 5. One Final Tip - Hold Out For Quality! ===



Now that Private Label Content is becoming popular, more and more

PLC sites are opening up. You can afford to be choosy. Check out

the quality of the articles on offer, and especially the niches

being targeted. Niche areas like golf and credit are popular, and

that's exactly what you want. You want to go where there is an

*existing* demand. You do NOT want obscure niches where there is

little activity. You WANT to go where there is competition.

Naturally, the profitable niches will always have competition.

Where there is competition, there are buyers! So you want to

look for demand, look for competition, and carve your niche!



Finally, consider being a member of more than one PLC site. Is it

worth it to you to spend $150 a month on quality,

no-strings-attached content? That would get you membership of 3-4

sites and upwards of 400 articles each month. Even if you can use

only 50 of those articles, you're getting them for $3 each - a

bargain!







Dechen Lau., is an Author, Speaker and E-Commerce Consultant Of Internet Marketing Ultimate Traffic Tools For Internet Marketing

http://www.vipmembershiponline.com